How Personal Brand Photographs Build Your Business

As more people enter the world of freelancing, branding is more significant than ever. For this reason, personal branding photography has also grown in popularity.

You might not realize it, but personal branding photography is an investment (significant ROI) and a tool that can help you grow your small business. Why take a chance that people will know what your brand is all about when you can tell them yourself?

You won’t always be able to control how potential customers perceive your brand, but you can take steps to ensure that your story is as straightforward as possible.

6 Ways Personal Branding images Can Boost Your Business

1. Add exciting images to your website

If you want to grab a website visitor's attention, you need engaging visuals. They don't want to see generic stock photos, either. Copy is still necessary, but people are also very visual and don't read everything, so quality headshots matter. The media on your site should serve a purpose.

2. Personalize your marketing material

If you print business cards, handouts like flyers, or design any other marketing material to promote your business, you must have up-to-date professional images that you can incorporate. Adding images makes your brand more recognizable to clients–a foundational factor in building trust.

3. Create unique social media content

Social media can give your brand a lot of exposure, and adding your headshot to some of your posts will help boost your credibility. Social media is personal, which means existing, and potential customers need to relate to you. Knowing who you engage with online automatically makes you more trustworthy.

4. Liven up your email signature

An email signature that has a photo automatically stands out more. It also solidifies that you’re a professional who is transparent and confident in what you do. Plus, chatting with a client over email for several weeks makes meeting you for the first time more comfortable and natural because they know what you look like.

5. Send your headshot along with guest posts

If you are a blogger for other websites, you should always add a professional headshot to your bio. A biography image might be small, but it helps create a more consistent and trustworthy online presence, especially once you start writing for multiple websites.

6. Enhance your PR efforts

Are you approaching publications and PR firms about publicity opportunities? Professional branding portraits are a must! A good headshot goes a long way if you want to position yourself as an expert in your niche. A reputable publication or firm will always ask you to send a headshot anyway. When you take your business seriously, others will too.

Personal branding portraits ensure that you’re showing up professionally and consistently online. It also gives your marketing and content an emotional edge to help you stand out from competitors. A small investment can give you the boost you need to grow your business in a big way.

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